Consumer Behavior and Culture : Consequences for Global Marketing and Advertising

SKU: 9781544318165
$146.00
  • Author:
    DE MOOIJ Marieke
  • ISBN:
    9781544318165
  • Publication Date:
    July 2019
  • Edition:
    3
  • Pages:
    472
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:
Consumer Behavior and Culture : Consequences for Global Marketing and Advertising
Consumer Behavior and Culture : Consequences for Global Marketing and Advertising

Consumer Behavior and Culture : Consequences for Global Marketing and Advertising

SKU: 9781544318165
$146.00
  • Author:
    DE MOOIJ Marieke
  • ISBN:
    9781544318165
  • Publication Date:
    July 2019
  • Edition:
    3
  • Pages:
    472
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:

Description

Marieke de Mooijs new edition continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption what people buy, why they buy it and how they buy.

Featured in the July 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.

(0 in cart)
Shipping calculated at checkout.

You may also like

  • Marieke de Mooijs new edition continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption what people buy, why they buy it and how they buy.

    Featured in the July 2019 Business newsletter.
    To receive this newsletter regularly please email us with your name and contact details.

Marieke de Mooijs new edition continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption what people buy, why they buy it and how they buy.

Featured in the July 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.

Track My Order Frequently Asked Questions ACG Parents Shop Textbooks