BRANDLIFE : Concept Stores & Pop-ups

Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasise quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.

Featured in the August 2018 Design newsletter.
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