Hospitality Business Development

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates.

Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures.

This bookequips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.

Featured in the January 2020 Business Books newsletter.
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