Applied Survey Sampling

Applied Survey Sampling addresses the conceptual and practical aspects of sampling for social science, health science, and business researchers. It aims to provide applied and non-technical explanations of conceptual and practical aspects of sampling for the non-statistician. This book addresses the rapidly changing technology landscape of survey research, including non-response rates, the internet, cell phones, and social media. It also includes coverage of big data, using cases and diverse examples to illustrate key findings.