The Political Marketing Game
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Author:LEES-MARSHMENT Jennifer
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ISBN:9780230537774
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Publication Date:March 2011
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Pages:259
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Binding:Hardback
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Publisher:Palgrave-Springer
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Country of Publication:
The Political Marketing Game
-
Author:LEES-MARSHMENT Jennifer
-
ISBN:9780230537774
-
Publication Date:March 2011
-
Pages:259
-
Binding:Hardback
-
Publisher:Palgrave-Springer
-
Country of Publication:
Description
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners.
It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners.
It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.