The Political Marketing Game

SKU: 9780230537774
$191.99
  • Author:
    LEES-MARSHMENT Jennifer
  • ISBN:
    9780230537774
  • Publication Date:
    March 2011
  • Edition:
    1
  • Pages:
    259
  • Binding:
    Hardback
  • Publisher:
    Palgrave-Springer
  • Country of Publication:
The Political Marketing Game
The Political Marketing Game

The Political Marketing Game

SKU: 9780230537774
$191.99
  • Author:
    LEES-MARSHMENT Jennifer
  • ISBN:
    9780230537774
  • Publication Date:
    March 2011
  • Edition:
    1
  • Pages:
    259
  • Binding:
    Hardback
  • Publisher:
    Palgrave-Springer
  • Country of Publication:

Description

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners.

It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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  • The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners.

    It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners.

It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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