Managing The Small Firm In New Zealand

The 21st century has seen a renaissance in small and medium enterprises (SMEs) and an increasing recognition of their importance to the New Zealand economy. This text has been written by individuals regarded as New Zealand authorities in their respective fields and addresses a wide range of issues of interest to current and prospective New Zealand SME owner/managers, for example: the current support infrastructure for New Zealand SMEs; how to recognise and test a business opportunity; how to make the best use of professional advisers; the psychology of entrepreneurship and SME owner/managers; immigrants and self-employment.

Managing the Small Firm in New Zealand is a robust text with strong research foundations. The inclusion of material specific to New Zealand makes it particularly suited for students of entrepreneurship and small business management in universities and polytechnics. It will also be of interest to anyone involved in managing an SME or contemplating embarking on the journey towards business ownership in New Zealand.