Marketing Research : Global Edition
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Author:BURNS Alvin / VEECK Ann
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ISBN:9781292318042
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Publication Date:September 2019
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Edition:9
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Pages:528
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Binding:Paperback
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Publisher:Pearson Education
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Country of Publication:USA


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As we source items from around the globe, a back-order can take anywhere from 5 days to several weeks to arrive, depending on the title.
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Marketing Research : Global Edition
- Unit price
- / per
-
Author:BURNS Alvin / VEECK Ann
-
ISBN:9781292318042
-
Publication Date:September 2019
-
Edition:9
-
Pages:528
-
Binding:Paperback
-
Publisher:Pearson Education
-
Country of Publication:USA
Description
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
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A Back Order button means that we don’t have the book in stock at our store. It may already be on order – or we can order it for you from a publisher or distributor at no additional cost.
As we source items from around the globe, a back-order can take anywhere from 5 days to several weeks to arrive, depending on the title.
To check how long this might take, you’re welcome to contact us and we can provide an ETA or any other information you need. We recommend checking the timeframe before committing to an online order.
You may also like
You may also like
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A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
-
-
Author: BURNS Alvin / VEECK AnnISBN: 9781292318042Publication Date: September 2019Edition: 9Pages: 528Binding: PaperbackPublisher: Pearson EducationCountry of Publication: USA
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
-
Author: BURNS Alvin / VEECK AnnISBN: 9781292318042Publication Date: September 2019Edition: 9Pages: 528Binding: PaperbackPublisher: Pearson EducationCountry of Publication: USA
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