Radio Programming : Tactics and Strategy

This handbook discusses how to programme a radio station, focusing on the achievement of specific objectives. It covers the underlying principles and includes sections on promoting the station, grading performance, and using music as a programming weapon.
Contents:
The philosophical underpinning of winning; the basic principles of radio programming; structuring your station and creating identity; positioning your station against the competition; leading and airstaff; music as a programming weapon; news as a programming weapon; promoting your station; grading your programming performance - what you need to know about the ratings; interfacing with your general manager; interfacing with sales; interfacing with engineering; the FCC and you; advancing your career goals.