Social Marketing : Behavior Change for Social Good : ISE

SKU: 9781544371863
$214.99
  • Author:
    LEE Nancy / KOTLER Philip
  • ISBN:
    9781544371863
  • Publication Date:
    February 2019
  • Edition:
    6
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:
Social Marketing : Behavior Change for Social Good : ISE
Social Marketing : Behavior Change for Social Good : ISE

Social Marketing : Behavior Change for Social Good : ISE

SKU: 9781544371863
$214.99
  • Author:
    LEE Nancy / KOTLER Philip
  • ISBN:
    9781544371863
  • Publication Date:
    February 2019
  • Edition:
    6
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:

Description

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

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  • Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

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