Services Marketing : Integrating Customer Focus Across the Firm

SKU: 9781266287152
$185.00
  • Author:
    ZEITHAMI Valarie / BITNER Mary Jo / GREMLER
  • ISBN:
    9781266287152
  • Publication Date:
    January 2023
  • Edition:
    8
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    McGraw-Hill
  • Country of Publication:
Services Marketing : Integrating Customer Focus Across the Firm
Services Marketing : Integrating Customer Focus Across the Firm

Services Marketing : Integrating Customer Focus Across the Firm

SKU: 9781266287152
$185.00
  • Author:
    ZEITHAMI Valarie / BITNER Mary Jo / GREMLER
  • ISBN:
    9781266287152
  • Publication Date:
    January 2023
  • Edition:
    8
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    McGraw-Hill
  • Country of Publication:

Description

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.

(0 in cart)
Shipping calculated at checkout.
This is a Sample Product Title
Was $200.00 Now $100.00

You may also like

  • Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.

Track My Order Frequently Asked Questions ACG Parents Shop Textbooks