Sales and Distribution Management

SKU: 9780199499045
Regular price $42.99
Unit price
per
  • Author:
    PANDA Tapan / SAHADEV Sunil
  • ISBN:
    9780199499045
  • Publication Date:
    August 2019
  • Edition:
    3
  • Pages:
    520
  • Binding:
    Paperback
  • Publisher:
    Oxford University Press
  • Country of Publication:
    United Kingdom
Sales and Distribution Management
Sales and Distribution Management

Sales and Distribution Management

SKU: 9780199499045
Regular price $42.99
Unit price
per
  • Author:
    PANDA Tapan / SAHADEV Sunil
  • ISBN:
    9780199499045
  • Publication Date:
    August 2019
  • Edition:
    3
  • Pages:
    520
  • Binding:
    Paperback
  • Publisher:
    Oxford University Press
  • Country of Publication:
    United Kingdom

Description

Sales & Distribution Management, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise.

The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution.

Besides students, the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too.

Featured in the August 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.

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  • Sales & Distribution Management, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise.

    The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution.

    Besides students, the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too.

    Featured in the August 2019 Business newsletter.
    To receive this newsletter regularly please email us with your name and contact details.

Sales & Distribution Management, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise.

The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution.

Besides students, the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too.

Featured in the August 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.