Principles of Marketing for a Digital Age

This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.

The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behaviour. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.