Epic Content Marketing : Break Through the Clutter with a Different Story Get the Most Out of Your Conte

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approachwhich includes everything from blogging to YouTube videos to social mediais the core of most organisations' marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the creator economy, it shows how to update existing content and make new content that performs in strategic ways.

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.