Click here to shop ACG Textbooks & Stationery

Marketing Strategy and Competitive Positioning

SKU: 9781292725017
$125.99
  • Author:
    HOOLEY Graham / PIERCY Nigel / NICOULAUD
  • ISBN:
    9781292725017
  • Publication Date:
    January 2020
  • Edition:
    8
  • Pages:
    604
  • Binding:
    Paperback
  • Publisher:
    Pearson Education
  • Country of Publication:
    United Kingdom
Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

SKU: 9781292725017
$125.99
  • Author:
    HOOLEY Graham / PIERCY Nigel / NICOULAUD
  • ISBN:
    9781292725017
  • Publication Date:
    January 2020
  • Edition:
    8
  • Pages:
    604
  • Binding:
    Paperback
  • Publisher:
    Pearson Education
  • Country of Publication:
    United Kingdom

Description

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.

(0 in cart)
Shipping calculated at checkout.
This is a Sample Product Title
Was $200.00 Now $100.00

You may also like

  • Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.

Track My Order Frequently Asked Questions ACG Parents Shop Textbooks