Marketing : Print and VitalSource Etext

SKU: 9780730363248
$158.99
  • Author:
    ELLIOTT / RUNDLE-THIELE / WALLER / SMITH
  • ISBN:
    9780730363248
  • Publication Date:
    December 2017
  • Edition:
    4
  • Pages:
    616
  • Binding:
    Pack
  • Publisher:
    Wrightbooks
  • Country of Publication:
Marketing : Print and VitalSource Etext
Marketing : Print and VitalSource Etext

Marketing : Print and VitalSource Etext

SKU: 9780730363248
$158.99
  • Author:
    ELLIOTT / RUNDLE-THIELE / WALLER / SMITH
  • ISBN:
    9780730363248
  • Publication Date:
    December 2017
  • Edition:
    4
  • Pages:
    616
  • Binding:
    Pack
  • Publisher:
    Wrightbooks
  • Country of Publication:

Description

Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.
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  • Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.
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