Marketing : Print and VitalSource Etext
SKU: 9780730363248
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Author:ELLIOTT / RUNDLE-THIELE / WALLER / SMITH
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ISBN:9780730363248
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Publication Date:December 2017
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Pages:616
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Binding:Pack
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Publisher:Wrightbooks
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Country of Publication:
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Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.