Advertising and Promotion : An Integrated Marketing Communications Perspective : ISE
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Author:BELCH George E / BELCH Michael A
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ISBN:9781260570991
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Publication Date:March 2020
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Edition:12
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Pages:
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Binding:Paperback
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Publisher:McGraw-Hill
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Country of Publication:
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As we source items from around the globe, a back-order can take anywhere from 5 days to several weeks to arrive, depending on the title.
To check how long this might take, you’re welcome to contact us and we can provide an ETA or any other information you need. We recommend checking the timeframe before committing to an online order.
Advertising and Promotion : An Integrated Marketing Communications Perspective : ISE
- Unit price
- / per
-
Author:BELCH George E / BELCH Michael A
-
ISBN:9781260570991
-
Publication Date:March 2020
-
Edition:12
-
Pages:
-
Binding:Paperback
-
Publisher:McGraw-Hill
-
Country of Publication:
Description
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!
- Demonstrates the applicability of the content to the real world of marketing communications via real-life examples Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
- Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
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A Back Order button means that we don’t have the book in stock at our store. It may already be on order – or we can order it for you from a publisher or distributor at no additional cost.
As we source items from around the globe, a back-order can take anywhere from 5 days to several weeks to arrive, depending on the title.
To check how long this might take, you’re welcome to contact us and we can provide an ETA or any other information you need. We recommend checking the timeframe before committing to an online order.
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You may also like
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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!
- Demonstrates the applicability of the content to the real world of marketing communications via real-life examples Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
- Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-
-
Author: BELCH George E / BELCH Michael AISBN: 9781260570991Publication Date: March 2020Edition: 12Pages:Binding: PaperbackPublisher: McGraw-HillCountry of Publication:
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!
- Demonstrates the applicability of the content to the real world of marketing communications via real-life examples Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
- Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-
Author: BELCH George E / BELCH Michael AISBN: 9781260570991Publication Date: March 2020Edition: 12Pages:Binding: PaperbackPublisher: McGraw-HillCountry of Publication:
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