Entrepreneurship : Theory and Practice

SKU: 9781137589552
Regular price $124.95
Unit price
per
  • Author:
    GREENE Francis
  • ISBN:
    9781137589552
  • Publication Date:
    February 2020
  • Edition:
    1
  • Pages:
    419
  • Binding:
    Paperback
  • Publisher:
    Red Globe Press
  • Country of Publication:
Entrepreneurship : Theory and Practice
Entrepreneurship : Theory and Practice

Entrepreneurship : Theory and Practice

SKU: 9781137589552
Regular price $124.95
Unit price
per
  • Author:
    GREENE Francis
  • ISBN:
    9781137589552
  • Publication Date:
    February 2020
  • Edition:
    1
  • Pages:
    419
  • Binding:
    Paperback
  • Publisher:
    Red Globe Press
  • Country of Publication:

Description

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.

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  • This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.