Contemporary International Business in the Asia-Pacific Region
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Author:VERBEKE / ROBERTS / DELANEY / ZAMBORSKY
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ISBN:9781108620680
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Publication Date:April 2019
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Pages:
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Binding:Paperback
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Publisher:Cambridge University Press
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Country of Publication:
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Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Zamborsky, Enderwick and Nagar are NZ authors.
Featured in the April 2019 Business newsletter.
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