Qualitative Methods in Tourism Research : Theory and Practice

This volume seeks to expose and illustrate new approaches and thinking inqualitative methods that are being developed and implemented in tourismresearch. The contributions bring together various qualitative methods andapproaches while also providing suggestions for the juxtaposition of qualitativeand quantitative methods in mixed methods research. The book has been writtenwith a cross-disciplinary approach which provides an insight into the art ofresearch development from business, sociology and tourism perspectives. Thechapters provide readers with a context and practical application examples foreach method. They present a distinctive opportunity for social researchers froma range of disciplines, in particular tourism, to examine how to adapt the widevariety of qualitative approaches to their particular research needs.