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Essentials of Marketing Research : A Hands On Orientation : Global Edition

SKU: 9781292060163
$150.99
  • Author:
    MALHOTRA Naresh
  • ISBN:
    9781292060163
  • Publication Date:
    June 2014
  • Edition:
    1
  • Pages:
    468
  • Binding:
    Paperback
  • Publisher:
    Pearson Education
  • Country of Publication:
    United Kingdom
Essentials of Marketing Research : A Hands On Orientation : Global Edition
Essentials of Marketing Research : A Hands On Orientation : Global Edition

Essentials of Marketing Research : A Hands On Orientation : Global Edition

SKU: 9781292060163
$150.99
  • Author:
    MALHOTRA Naresh
  • ISBN:
    9781292060163
  • Publication Date:
    June 2014
  • Edition:
    1
  • Pages:
    468
  • Binding:
    Paperback
  • Publisher:
    Pearson Education
  • Country of Publication:
    United Kingdom

Description

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation, author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of todays undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
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  • Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation, author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of todays undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation, author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of todays undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
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