Understanding Communication Research Methods : A Theoretical and Practical Approach

SKU: 9780415833110
$160.00
  • Author:
    CROUCHER Stephen / CRONN-MILLS Daniel
  • ISBN:
    9780415833110
  • Publication Date:
    23/10/2014
  • Edition:
    1
  • Pages:
    368
  • Binding:
    Paperback
  • Publisher:
    Routledge
  • Country of Publication:
Understanding Communication Research Methods : A Theoretical and Practical Approach
Understanding Communication Research Methods : A Theoretical and Practical Approach

Understanding Communication Research Methods : A Theoretical and Practical Approach

SKU: 9780415833110
$160.00
  • Author:
    CROUCHER Stephen / CRONN-MILLS Daniel
  • ISBN:
    9780415833110
  • Publication Date:
    23/10/2014
  • Edition:
    1
  • Pages:
    368
  • Binding:
    Paperback
  • Publisher:
    Routledge
  • Country of Publication:

Description

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves.

Examining quantitative, qualitative, and critical research methods, the textbookhelps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

Featured in the December 2014 Creative Enterprises newsletter.
To receive this newsletter regularly please email us with your name and contact details.

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  • Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves.

    Examining quantitative, qualitative, and critical research methods, the textbookhelps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

    Featured in the December 2014 Creative Enterprises newsletter.
    To receive this newsletter regularly please email us with your name and contact details.

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves.

Examining quantitative, qualitative, and critical research methods, the textbookhelps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

Featured in the December 2014 Creative Enterprises newsletter.
To receive this newsletter regularly please email us with your name and contact details.

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