Interpreting Audiences : The Ethnography of Media Consumption

SKU: 9780803984479
$99.00
  • Author:
    MOORES Shaun
  • ISBN:
    9780803984479
  • Publication Date:
    September 2000
  • Edition:
    1
  • Pages:
    208
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:
    United Kingdom
Interpreting Audiences : The Ethnography of Media Consumption
Interpreting Audiences : The Ethnography of Media Consumption

Interpreting Audiences : The Ethnography of Media Consumption

SKU: 9780803984479
$99.00
  • Author:
    MOORES Shaun
  • ISBN:
    9780803984479
  • Publication Date:
    September 2000
  • Edition:
    1
  • Pages:
    208
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:
    United Kingdom

Description

In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

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  • In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

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