Understanding Color : An Introduction for Designers

Today's business world relies on effective use of colour to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of colour for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of colour and much more. Reorganised and updated to reflect the needs of today's courses in colour and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them.