The New Working Class : How to Win Hearts Minds and Vote

Most people in the UK still identify as working class, yet no political party today can confidently articulate their interests. Recent events such as the Brexit vote and the UK 2017 general election result highlight the erosion of traditional class identities and the decoupling of class from political identity. Who is now working class and how do political parties gain their support? Based on the opinions and voices of lower and middle-income voters, this insightful book proposes what needs to be done to address the issues of the 'new working class'. Outlining the composition, values, and attitudes of the new working class, this book provides practical recommendations for UK political parties to reconnect with the electorate and regain trust.