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The Innovation Matrix : Strategies for Co-Creation

Regular price $65.00
Unit price
per
  • Author:
    JEYAKODI Deepika / ROS Mirjam
  • ISBN:
    9789063695200
  • Publication Date:
    01/06/2019
  • Edition:
    1
  • Pages:
    128
  • Binding:
    Paperback
  • Publisher:
    BIS Publishers
  • Country of Publication:
The Innovation Matrix : Strategies for Co-Creation
The Innovation Matrix : Strategies for Co-Creation

The Innovation Matrix : Strategies for Co-Creation

Regular price $65.00
Unit price
per
  • Author:
    JEYAKODI Deepika / ROS Mirjam
  • ISBN:
    9789063695200
  • Publication Date:
    01/06/2019
  • Edition:
    1
  • Pages:
    128
  • Binding:
    Paperback
  • Publisher:
    BIS Publishers
  • Country of Publication:
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  • Product description

    Organisations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organisation to succeed. But capturing the value of these bright ideas separately is often very complicated.

    The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP -- which is at the core of every innovation -- as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.

    Featured in the May 2019 Creative newsletter.
    To receive this newsletter regularly please email us with your name and contact details.

Product description

Organisations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organisation to succeed. But capturing the value of these bright ideas separately is often very complicated.

The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP -- which is at the core of every innovation -- as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.

Featured in the May 2019 Creative newsletter.
To receive this newsletter regularly please email us with your name and contact details.