The Brompton : Engineering for Change
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Author:BUTLET-ADAMS Will / DAVIES Dan
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ISBN:9781788168304
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Publication Date:August 2022
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Edition:1
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Pages:288
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Binding:Hardback
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Publisher:Profile Books Ltd.
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Country of Publication:
The Brompton : Engineering for Change
- Unit price
- / per
-
Author:BUTLET-ADAMS Will / DAVIES Dan
-
ISBN:9781788168304
-
Publication Date:August 2022
-
Edition:1
-
Pages:288
-
Binding:Hardback
-
Publisher:Profile Books Ltd.
-
Country of Publication:
Description
Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.
For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?
This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.
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Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.
For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?
This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.
-
-
Author: BUTLET-ADAMS Will / DAVIES DanISBN: 9781788168304Publication Date: August 2022Edition: 1Pages: 288Binding: HardbackPublisher: Profile Books Ltd.Country of Publication:
Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.
For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?
This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.
-
Author: BUTLET-ADAMS Will / DAVIES DanISBN: 9781788168304Publication Date: August 2022Edition: 1Pages: 288Binding: HardbackPublisher: Profile Books Ltd.Country of Publication:
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