SARTorial : The Cult of the Artist
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Author:PANTELIDES Katerina
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ISBN:
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Publication Date:10/10/2018
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Edition:1
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Pages:160
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Binding:Paperback
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Publisher:Laurence King
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Country of Publication:
SARTorial : The Cult of the Artist
- Unit price
- / per
-
Author:PANTELIDES Katerina
-
ISBN:
-
Publication Date:10/10/2018
-
Edition:1
-
Pages:160
-
Binding:Paperback
-
Publisher:Laurence King
-
Country of Publication:
Description
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows andsales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.
Featured in the July 2018 Design newsletter.
To receive this newsletter regularly please email us with your name and contact details.
Featured in the September 2018 Cool for Schools newsletter.
To receive this newsletter regularly please email us with your name and contact details.
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The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows andsales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.
Featured in the July 2018 Design newsletter.
To receive this newsletter regularly please email us with your name and contact details.Featured in the September 2018 Cool for Schools newsletter.
To receive this newsletter regularly please email us with your name and contact details. -
-
Author: PANTELIDES KaterinaISBN:Publication Date: 10/10/2018Edition: 1Pages: 160Binding: PaperbackPublisher: Laurence KingCountry of Publication:
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows andsales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.
Featured in the July 2018 Design newsletter.
To receive this newsletter regularly please email us with your name and contact details.Featured in the September 2018 Cool for Schools newsletter.
To receive this newsletter regularly please email us with your name and contact details.-
Author: PANTELIDES KaterinaISBN:Publication Date: 10/10/2018Edition: 1Pages: 160Binding: PaperbackPublisher: Laurence KingCountry of Publication:
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