Non-Bullshit Innovation : Radical Ideas from the World-s Smartest Minds

The award-winning commentator on technology, innovation and trends reports back on his global quest to find truly bold visionary leaders who have recalibrated their businesses in radical ways so as to grow and succeed in the digital age.

At WIRED, Rowan got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Nest, Twitter. Since then he has travelled the world and met countless other ambitious startups. He's heard talk of change agents and co-creation gurus, ideas portals and accelerators, make-a-thons and hackfests, paradigm shifts, pilgrimages to Silicon Valley and all sorts more corporate blather. But he's also discovered some genuinely exciting and transformative innovations, often in places you might least expect. And he's come away with practical takeaways for readers looking to apply these approaches immediately in their own businesses.

Get ready for:
The airline that rewards passengers for walking their dog
The bank that performs surgery
The shoe shop that rebuilt a town