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Marketing : The Core

SKU: 9781264832903
$185.00
  • Author:
    KERIN Roger A / HARTLEY Steven W
  • ISBN:
    9781264832903
  • Publication Date:
    March 2021
  • Edition:
    9
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    McGraw-Hill
  • Country of Publication:
Marketing : The Core
Marketing : The Core

Marketing : The Core

SKU: 9781264832903
$185.00
  • Author:
    KERIN Roger A / HARTLEY Steven W
  • ISBN:
    9781264832903
  • Publication Date:
    March 2021
  • Edition:
    9
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    McGraw-Hill
  • Country of Publication:

Description

Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market.

The Core 9e takes a pedological approach that focuses on high engagement, personalised marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.

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  • Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market.

    The Core 9e takes a pedological approach that focuses on high engagement, personalised marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.

Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market.

The Core 9e takes a pedological approach that focuses on high engagement, personalised marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.

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