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Marketing Planning and Strategy : A Practical Introduction

SKU: 9781529760132
$158.00
  • Author:
    DAWES John
  • ISBN:
    9781529760132
  • Publication Date:
    January 2021
  • Edition:
    1
  • Pages:
    296
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:
Marketing Planning and Strategy : A Practical Introduction
Marketing Planning and Strategy : A Practical Introduction

Marketing Planning and Strategy : A Practical Introduction

SKU: 9781529760132
$158.00
  • Author:
    DAWES John
  • ISBN:
    9781529760132
  • Publication Date:
    January 2021
  • Edition:
    1
  • Pages:
    296
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:

Description

Practical in its step-by-step approach and inclusion of activities and scenarios, and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.

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  • Practical in its step-by-step approach and inclusion of activities and scenarios, and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.

Practical in its step-by-step approach and inclusion of activities and scenarios, and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.

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