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Foundations of Marketing

SKU: 9781526849007
$167.00
  • Author:
    FAHY John / JOBBER David
  • ISBN:
    9781526849007
  • Publication Date:
    April 2022
  • Edition:
    7
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    McGraw-Hill
  • Country of Publication:
Foundations of Marketing
Foundations of Marketing

Foundations of Marketing

SKU: 9781526849007
$167.00
  • Author:
    FAHY John / JOBBER David
  • ISBN:
    9781526849007
  • Publication Date:
    April 2022
  • Edition:
    7
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    McGraw-Hill
  • Country of Publication:

Description

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence?

In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts.

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  • Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence?

    In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts.

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence?

In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts.

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