Emerging Dynamics in Audiences- Consumption of Trans-media P roducts : The Cases of Mad Men and Game of Thrones as a Comp

The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterised by trans-media storytelling as a strategy and the interconnection of audiences' multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organise their lives around media and how these activities help them to make sense of the world they live in.