Anthro - Vision : How Anthropology Can Explain Business And Life

Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?

If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method--immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses--revealing the hidden rituals that define what we buy, who we sell to, and how we work.