An Introduction to Fashion Retailing : From Managing to Merchandising
- Unit price
- / per
-
Author:KOUMBIS Dimitri
-
ISBN:9781350098275
-
Publication Date:20/05/2021
-
Edition:2
-
Pages:168
-
Binding:Paperback
-
Publisher:Bloomsbury
-
Country of Publication:
An Introduction to Fashion Retailing : From Managing to Merchandising
- Unit price
- / per
-
Author:KOUMBIS Dimitri
-
ISBN:9781350098275
-
Publication Date:20/05/2021
-
Edition:2
-
Pages:168
-
Binding:Paperback
-
Publisher:Bloomsbury
-
Country of Publication:
Description
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estee Lauder and ASOS.
This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products
Adding product to your cart
You may also like
You may also like
You may also like
-
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estee Lauder and ASOS.
This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products
-
-
Author: KOUMBIS DimitriISBN: 9781350098275Publication Date: 20/05/2021Edition: 2Pages: 168Binding: PaperbackPublisher: BloomsburyCountry of Publication:
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estee Lauder and ASOS.
This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products
-
Author: KOUMBIS DimitriISBN: 9781350098275Publication Date: 20/05/2021Edition: 2Pages: 168Binding: PaperbackPublisher: BloomsburyCountry of Publication:
-
Recommended products
By joining the ubiq Community you consent to receiving messages from us. We'll do our best not to pester you too often!