Marketing and Managing Tourism Destinations

Managing and Marketing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It provides students with an accessible yet rigorous overview of all the factors and issues important to make a destination successful including: how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organisations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: New and updated international case studies and interviews with Destination Managers to show the practical realities as well as need to take a flexible and adaptive approach to managing different destinations around the world. New material on stakeholder management, economic impacts and destination analysis. New online resources including: PPTs, video links, web links, additional case studies and questions per chapter. It is illustrated in full colour and packed with features to encourage reflection on main themes and spur critical thinking and application. Written by an author with many years of industry practice and teaching experience, this book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.

Featured in the March 2018 Business Newsletter.
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