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Consumer Behaviour : Buying Having Being Australian Edition

Regular price $164.99
Unit price
per
  • Author:
    SOLOMON Michael / RUSSELL-BENNETT
  • ISBN:
    9781488616952
  • Publication Date:
    September 2018
  • Edition:
    4
  • Pages:
    522
  • Binding:
    Paperback
  • Publisher:
    Pearson Education
  • Country of Publication:
    Australia
Consumer Behaviour : Buying Having Being Australian Edition
Consumer Behaviour : Buying Having Being Australian Edition

Consumer Behaviour : Buying Having Being Australian Edition

Regular price $164.99
Unit price
per
  • Author:
    SOLOMON Michael / RUSSELL-BENNETT
  • ISBN:
    9781488616952
  • Publication Date:
    September 2018
  • Edition:
    4
  • Pages:
    522
  • Binding:
    Paperback
  • Publisher:
    Pearson Education
  • Country of Publication:
    Australia

Description

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors.

Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.

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  • The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors.

    Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors.

Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.