International Business

Develop a thorough understanding of the shifting complexities of global business environment.

International Business,9th Edition, by Collinson, Narula, Qamar and Rugman connects multidisciplinary approaches, key theories, methodological tools and analytical frameworks, data and real-world case studies to reflect the changing realities of managing multinational businesses in today’s world.

The new edition offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability. It covers new and updated case studies, including impact of sanctions on Russia during the Ukraine war, US-China trade war, Uber's global expansion, Zara's sustainability strategy, and Netflix in Mexico.