Strategic Marketing : Creating Competitive Advantage
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Strategic Marketing : Creating Competitive Advantage
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Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India.
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Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India.
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Author: WEST / FORD / IBRAHIM / MONTECCHIISBN: 9780198856764Publication Date: July 2022Edition: 4Pages: 640Binding: PaperbackPublisher: Oxford University PressCountry of Publication: United Kingdom
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India.
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Author: WEST / FORD / IBRAHIM / MONTECCHIISBN: 9780198856764Publication Date: July 2022Edition: 4Pages: 640Binding: PaperbackPublisher: Oxford University PressCountry of Publication: United Kingdom
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