Principles and Practice of Marketing
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Principles and Practice of Marketing
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Description
The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.
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The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.
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Author: JOBBER David / ELLIS-CHADWICK FionaISBN: 9780077174149Publication Date: March 2016Edition: 8Pages: 960Binding: PaperbackPublisher: McGraw-HillCountry of Publication:
The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.
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Author: JOBBER David / ELLIS-CHADWICK FionaISBN: 9780077174149Publication Date: March 2016Edition: 8Pages: 960Binding: PaperbackPublisher: McGraw-HillCountry of Publication:
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