Marketing Channels : A Management View

Marketing Channels: A Management View is a market leader known for providing a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. The eighth edition has been heavily revised to bring the most up-to-date marketing channels coverage. Major influences in today's business models, such as green or sustainable marketing channels, as well as major technology and communications breakthroughs, are included in this edition. The use of real companies throughout the book, helps provide you with a dynamic and engaging learning experience.

Featured in the Summer 2012 Business newsletter.
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