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International Marketing

SKU: 9781260547870
$185.00
  • Author:
    CATEORA Philip / GRAHAM John / GILLY Mary
  • ISBN:
    9781260547870
  • Publication Date:
    February 2019
  • Edition:
    18
  • Pages:
    720
  • Binding:
    Hardback
  • Publisher:
    McGraw-Hill
  • Country of Publication:
International Marketing
International Marketing

International Marketing

SKU: 9781260547870
$185.00
  • Author:
    CATEORA Philip / GRAHAM John / GILLY Mary
  • ISBN:
    9781260547870
  • Publication Date:
    February 2019
  • Edition:
    18
  • Pages:
    720
  • Binding:
    Hardback
  • Publisher:
    McGraw-Hill
  • Country of Publication:

Description

International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings.

Featured in the May 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.
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  • International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings.

    Featured in the May 2019 Business newsletter.
    To receive this newsletter regularly please email us with your name and contact details.
International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings.

Featured in the May 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.
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