Digital Marketing Excellence : Planning and Optimizing Your Digital Marketing

Now in its fifth edition, this book is fully updated, keeping you in line with the changes in digital marketing and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.

Featured in the February 2018 Business Newsletter.
To receive this newsletter regularly please email us with your name and contact details.