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Consumer Behavior

$214.95
Consumer Behavior
Consumer Behavior

Consumer Behavior

$214.95

Description

The popular Consumer Behavior, 7th edition draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for todays global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, Consumer Behavior, 7th edition provides a thorough, yet engaging, guide to this essential subject.

Featured in the January Business Books newsletter.
To receive this newsletter regularly please email us with your name and contact details.

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  • The popular Consumer Behavior, 7th edition draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for todays global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, Consumer Behavior, 7th edition provides a thorough, yet engaging, guide to this essential subject.

    Featured in the January Business Books newsletter.
    To receive this newsletter regularly please email us with your name and contact details.

The popular Consumer Behavior, 7th edition draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for todays global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, Consumer Behavior, 7th edition provides a thorough, yet engaging, guide to this essential subject.

Featured in the January Business Books newsletter.
To receive this newsletter regularly please email us with your name and contact details.

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