Analysis for Marketing Planning
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$201.00
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Analysis for Marketing Planning
Regular price
$201.00
- Unit price
- / per
Description
Analysis for Marketing Planning by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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Analysis for Marketing Planning by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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Author: LEHMANN and WINERISBN: 9780073529844Publication Date: January 2008Edition: 6Pages: 288Binding: PaperbackPublisher: McGraw-HillCountry of Publication:
Analysis for Marketing Planning by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.-
Author: LEHMANN and WINERISBN: 9780073529844Publication Date: January 2008Edition: 6Pages: 288Binding: PaperbackPublisher: McGraw-HillCountry of Publication:
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