New Products Management
SKU: 9781260575088
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Author:CRAWFORD Merle / DI BENEDETTO C Anthony
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ISBN:9781260575088
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Publication Date:March 2020
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Pages:
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Binding:Paperback
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Publisher:McGraw-Hill
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Country of Publication:
New Products Management
SKU: 9781260575088
-
Author:CRAWFORD Merle / DI BENEDETTO C Anthony
-
ISBN:9781260575088
-
Publication Date:March 2020
-
Pages:
-
Binding:Paperback
-
Publisher:McGraw-Hill
-
Country of Publication:
Description
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
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Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.