Exploring Innovation

This third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages studnets to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going procaess, by exploring saome of the biggest developments in innovation. Lively discussions of key concepts are provided through numerous case studies on a range of original products and services, bringing business theories to life.

The new edition has been fully revised and updated with a more intuitive structure to now feature: a greater emphasis on what innovation involves; a new chapter on value capture; expanded coverage on services and process innovations; two new chapters covering global and green trends in innovation; eight new major case studies and more than 40 new mini cases including Twitter, Angry Birds, Netflix, Google and Toyota.