The Dynamics in International Strategy

Many business decisions are taken in an international context and frequently involve managing across borders. This text covers the development of international trade; the role of multinationals in international trade; and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment. The book addresses both international strategy formulation and the problems of international strategy implementation. It explains the strategic alternatives given to an organisation when it extends its activities across borders and shows how, ultimately, international strategy affects us all.