International Business : Asia Pacific Edition
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The role that the Asia-Pacific played within international business operations was a central component of record levels of growth prior to the global financial crisis. Although business outlooks are currently more uncertain, the Asia-Pacific - and the experience of countries such as China and India - will play a key part in future patterns of world trade and investment.
This book, building upon the success of the seven international and US editions of Charles Hill's record selling international business textbook, aims to bridge a gap for both students and lecturers in the Asia-Pacific who have been hindered by a dearth of regionally adapted international business texts.
Retaining an emphasis on global economic and financial strategy and operations, this edition has been extensively updated with local examples to illustrate key business issues and the nuances of conducting international business in our region.
This significant new edition involves changes in four main areas: incorporating both the Asia-Pacific and global elements of International Business utilising new insights from the most recent scholarly research wherever appropriate ensuring that text covers all appropriate issues facing international business from an Asia-Pacific perspective, ensuring that the text is as up to date as possible with regard to current events, statistics and examples .
Completely new in-chapter case studies have been incorporated in each chapter. For the convenience of instructors and students, all cases are grouped in a stand-alone section at the end of the book. Key Features international focus plus coverage of Asian developing economies and emerging markets, twelve case studies to facilitate the discussion of international business management, the latest research and a wealth of current references from business and academic sources, instructor access to a range of international business videos and resources via Asset Gallery online platform.
Featured in the16 November 2009 New Zealand newsletter.
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