The Real Business of Blockchain : How Leaders Can Create Value in a New Digital Age

Blockchain is transforming business. What's your strategy? Forward-thinking organisations such as the Australian Stock Exchange, Equinor, the City of Austin, and dozens of others are exploring how blockchain can transform the way they create and seek value. Whether to streamline multi-party processes, create and trade new assets, or leverage artificial intelligence and the Internet of Things, blockchain enables entirely new business opportunities.

This is just the start. As blockchain is more widely adopted, it has the potential to radically reinvent the way companies and societies operate, as radical a paradigm shift as happened with the launch of the internet.

The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau -- both of Gartner, the world-renowned research and advisory company -- will help you:

• Assess how blockchain will impact your business by cutting through the hype and finding the real story
• Explore the value proposition that blockchain technologies offer
• Make smart near- and mid-term investments in your blockchain strategy
• Position you and your organisation in a new competitive landscape in the future.

Featured in the September 2019 Business newsletter.
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