Brand Identity Essentials : 100 Principles for Designing Logos and Building Brands

Brand Identity Essentials outlines and demonstrates basic logo and branding design guidelines and rules through 100principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all thevarious strategies and elements involved.

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of acompany, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the publicsees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brandbuilding, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is 'On Brand?', Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out,Promising Something, and Honesty is Sustainable.

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporatesemergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Featured in the March 2019 Business newsletter.
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